As a technology-driven company, UEC Electronics was keenly aware that its marketing campaigns should incorporate online strategies aimed at driving traffic to its website. Having parlayed its reputation for innovative engineering and quality manufacturing into lucrative work with clients in the government, entrepreneur and commercial fields, UEC gained selection to the impressive Raytheon Mentor-Protégé Program, where the company received guidance, coaching and funding to remain competitive on a global scale.
Such support allowed UEC to take advantage of the marketing expertise offered by SMI, who fully outfitted its website and launched a promotional campaign in just four weeks, increasing monthly website traffic by a whopping 300 percent. SMI helped identify target audiences, fine tune the marketing messages, and assess the needs of existing and prospective customers. Methodology focused on associating powerful marketing messages with imagery to best convey UEC’s capabilities and advantages over its competitors. The new website design increased organic search rankings, and the new marketing messages continue to produce web inquiries (conversions).
To learn more about UEC Electronics, visit their website at http://www.uec-electronics.com/. To learn more about how SMI can help your business generate more website traffic and sales, contact us today.