Sales had begun to decline at Columbia, S.C., based Lifeguard Fire Protection Systems, and the horizon appeared bleak as the company was unsure how to adapt to the uncertain market conditions. Lifeguard knew it had to place itself in a better position in the market to be successful. With the help of SMI, the company was able to create a more effective business plan, which resulted in the company seeing a more profitable course of action. SMI’s marketing consultants helped Lifeguard retain fifteen jobs and add eight more in recent months. Even more impressive is that Lifeguard has targeted sales to increase by 75 percent or more as a result of implementation of marketing strategies identified by SMI.
Kim Patterson, Owner of Lifeguard Fire Protection Systems, states, “The strategic market planning and creative services provided by their talented team was instrumental to our growth and success.” The process SMI used included leading the Lifeguard ownership team through a market development process and the conception of a strategic marketing plan. SMI presented several new ideas for promotional messages tailored to help the company increase market penetration and expand its line of services and products. In addition to promotional messages, SMI also launched an online campaign that showed a new sleek website, search engine optimization (SEO) and an industry-revolutionizing customer access area where customers can view account statements and set service reminders.
The new website ranks as the first entry in Google searches for several target keyword phrases. Lifeguard’s new Facebook and Linked-In pages also rank at the top of Google’s results. Lifeguard’s new website is such an asset that owner Kim Patterson said that, “One of our biggest potential projects arrived as a lead from our new website, and our customer satisfaction has increased even further with the new online customer service center”.
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