Marketing Strategy


Top-line business growth is only achieved with an effective marketing strategy. A marketing strategy serves as the foundation of the marketing plan and is built to fill unmet market needs and reach objectives. SMI’s marketing consultants will help develop a marketing strategy to organically grow or launch your business centered on the four pillars of growth as defined by the Ansoff Growth Matrix.

To gain new customers, you must either convert non-users or take market share from competitors. Marketing messages are essential in accomplishing either tactic. A good message must follow SCMEP’s 3 laws of marketing physics – Overt Benefit, Dramatic Difference, Real Reason to Believe.

Contact us today to learn more about how we have helped over 50 companies throughout the southeast to develop marketing strategies to launch new products, expand into new markets, or increase penetration.