With the downturn in the automotive industry, Columbia Tool & Die’s customer base was shrinking rapidly, and the company was close to laying off several employees. SMI helped Columbia Tool and Die grow its customer base, develop new industries, increase monthly sales from $30,000 to $100,000 and save jobs.
SMI helped to recruit, hire, and train a new sales manager, acquired leads and set-up a lead and customer relationship management (CRM) software. To further optimize its business performance, SMI set about creating new marketing messages and promotion for Columbia Tool & Die through a website overhaul and high-definition video production. SMI also performed industry research to identify and pursue new target customers and provided new, crafted presentations for target customers. Website traffic quickly climbed through search marketing campaigns, such as search engine optimization (SEO), pay-per-click advertising, and social media.
To learn more about Columbia Tool & Die and to view their HD video, visit their website at http://www.columbiatoolanddie.com/. To learn more about how SMI can help your business expand into new markets, hire and train new sales staff, and acquire leads via online strategies, contact us.