Creative – SMI Marketing offers a suite of creative services including branding, logo design, and tagline development, HD video, animation, and virtual simulation, print creative design and production, and web design and development. We use client input and our creative team to establish effective marketing messaging through these portals. We incorporate the physics of marketing into our messaging services – overt benefit, dramatic difference, real reason to believe. Although contemporary branding no longer involves leaving marks with hot iron stamps, our goal at SMI is to leave figurative marks in the minds of potential buyers. We want our clients’ names, logos, taglines, and overall marketing messages to resonate clearly and brilliantly to remain top of mind. Think ‘Just Do It’ ™ and the Nike Swoosh™ or the McDonald’s™ golden arches and ‘I’m lovin’ it’™ or the California Milk Processor Board’s™ ‘got milk?’™ campaign. Recognizable. Understandable. Memorable.
SMI seeks to create brands, logos, taglines, and messages that clearly define who our clients are, what they are about, and why their target markets should buy. From simple to complex messaging and contemporary to traditional iconic images, we cover the spectrum in marketing messaging, logo design, branding, and tagline development. Contact SMI today to learn more about the suite of creative services that we offer.
Visit our portfolio to see some of our creative work.
Media Buying – Media buying is an art in and of itself. Media real estate has three essential metrics: placement, price, and quality. Not to downplay location, location, location, the placement portion of media buying is as significant as the price and quality. The SMI team carefully evaluates media purchasing criteria for each client and each budget to ensure optimal reach and the best value. Metrics are put in place to measure the response from each type of medium and adjusted accordingly going forward. The most common sources of media purchased are radio spots, newspaper ads and inserts, online ads in newsletters and e-newspapers, magazine ads, and television spots.
Planning and research are both essential for any effective marketing campaign involving media buying. Marketing messages must align throughout all media ads, messaging must be clear and have a call to action, and results are necessary. Demographics, regions, and offers are carefully chosen based on data most likely to result in leads to the client. Budgets are established to maximize return on investment. Art direction, copy, and talent are also factored into media buying projects. Contact SMI today to learn more about our extensive media buying experience.
Listen to some of our clients’ radio spots: